In that case, Mailchimp also offers a native Canva integration that can make your life much easier. Suppose you're a small business owner (like me) who has to wear multiple hats, including graphic designer and email marketer. This feature lets you hit the ground running with consistent designs across your emails and social posts. If you input your website URL, Mailchimp's Creative Assistant will even pull in your logo and brand colors from your website. But if you want to focus on online channels like email, landing pages, and social media, Mailchimp lets you create a multi-channel marketing approach from one content creation hub. One caveat, however: the content channel Mailchimp doesn't have (that Klaviyo does) is an SMS messaging feature. But unless you shell out for the Premium plan ($350/month for 500 contacts), your options are much simpler, you have to create your own segments from scratch, and the auto-filter options are limited. Mailchimp's audience dashboard lets you create segments and tags to target contacts by location, engagement, and activity. When it comes to segmentation, automations, and analytics, Klaviyo goes a few steps beyond Mailchimp.įor example, take a look at each app's approach to segmentation. Put simply, Mailchimp has all the basics without overloading you with options and data.īut if you're looking for more granular customization options and in-depth features (and you're not afraid of a steeper learning curve), Klaviyo might make more sense. But Mailchimp keeps everything simpler, with less customization overload and more broad-strokes analytics. Mailchimp prioritizes simplicity and ease of use, while Klaviyo is for (primarily eCommerce) brands who are serious about ramping up their marketing game.īoth Mailchimp and Klaviyo offer similar user interfaces, with a left-hand menu displaying tabs for campaigns, audience, content creation, and analytics. In my eyes, one of the biggest differences between these two apps is their intended audience. Mailchimp is easier to use, while Klaviyo offers more in-depth features and guidance Small brands and beginners who don't necessarily sell products but want an affordable, all-in-one marketing tool to help reach diverse channels Larger eCommerce brands who need a powerful marketing tool to integrate into their existing store and CRM ⭐️⭐️⭐️ Mostly the same features as Klaviyo, but much less in-depth and less customizable ⭐️⭐️⭐️⭐️⭐️ In-depth tools for customization, segmentation, automations, analytics/reports ⭐️⭐️⭐️⭐️ Email, landing pages, ads, postcards, social posts, and surveys-but no SMS ⭐️⭐️⭐️⭐️ Free plan for basic users, with mid-tier pricing options available for growing brands ⭐️⭐️⭐️ More robust free plan, but paid plans can get pricey fast ⭐️⭐️⭐️⭐️⭐️ Very simple and comes with lots of guidance Or expand the subscribe controller to allow it to be called within the send controller.⭐️⭐️⭐️⭐️ Lots of features might be overwhelming, but overall still very intuitive You would have to do it in a post request using the above mailchimp plugin. mailchimp/subscribe passing the email and name. In the send controller you would use the get Body function to get the checkbox value then call the controller for Mailchimp e.g. In the contact form plugin you can just add a bit of javascript that calls the action of the Mailchimp form: Description: Subscribe users to Mailchimp lists in Craft CMS
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